Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
OB/GYN practices losing patients to competitors are usually losing to practices with stronger Google Maps presence or more reviews. New patients especially rely on Google Maps to find a provider when relocating to a new area.
OB/GYN Marketing Benchmarks
Average CPA
$40–$120
Average CPC
$4–$12
Recommended Budget
$800–$2,500/month
Conversion Rate Range
12–20%
What OB/GYN Patients Actually Respond To
Insurance-driven for most services but cash-pay for hormone therapy and aesthetic gynecology. New patient acquisition is strongest in high-mobility markets — college towns, military communities, young professional metros.
The procedures driving the most patient acquisition activity for ob/gyn practices: hormone replacement, minimally invasive surgery, fertility workups, annual wellness, urogynecology.
REAL OB/GYN RESULTS
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