An OBGYN practice group generating 81 patient conversions per month at $13.56 CPA on a lean $1,100 budget. A standout 13.09% CTR — exceptional for medical specialty search — reflects how precisely the campaign speaks to what OBGYN patients are actually searching for.
OBGYN practices serve patients at critical, often emotionally sensitive life stages — pregnancy, fertility concerns, menopause, and gynecological health. Advertising to this audience requires a different tone and message than cosmetic or elective procedure marketing. Previous campaigns had been clinical and detached — they matched keywords but didn't connect with patients at an emotional level.
We rebuilt the campaign around empathy and care, not clinical capability. Ad copy addressed patients by their life stage and concern: "New to [City]? Find an OB/GYN Who Understands You." "Pregnant? Accepting New Patients — Same-Week Appointments." "Menopause Questions? We Have Answers." Landing pages matched this compassionate tone. Every touchpoint communicated that this practice understood what was happening in the patient's life, not just which procedure she needed.
81 monthly conversions at $13.56 CPA with a 13.09% CTR — the high CTR reflecting how strongly empathy-led copy resonates with OBGYN patients. At $0.94 average CPC, this is one of the most efficient accounts in our portfolio.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
Book a free AI marketing audit. We'll show you what the opportunity looks like in your specific market and specialty.
Get My Free AI Marketing Audit