Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Med spas losing patients to competitors on Google are almost always losing in reviews or Google Maps position. A competitor with 150 reviews beats a competitor with 40 reviews in local search regardless of quality or price in most markets.
Med Spa Marketing Benchmarks
Average CPA
$2–$50
Average CPC
$3–$12
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
15–37%
What Med Spa Patients Actually Respond To
Botox patients are worth $800+/year over multiple visits. Google Maps 3-pack position is decisive — most patients click the first local result. Reviews mentioning specific procedures carry extra local search weight.
The procedures driving the most patient acquisition activity for med spa practices: Botox, filler, laser, CoolSculpting, Emsculpt, skin resurfacing, microneedling.
REAL MED SPA RESULTS
Want to know what this looks like for your med spa practice specifically?
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