An established Southeast aesthetics and day spa brand achieving extraordinary efficiency on a modest $1,000/month budget. 429 conversions at $2.35 CPA and an 11.87% CTR — driven by brand strength, laser-precise audience targeting, and campaign structure that captures high-intent aesthetic treatment searches.
This well-established aesthetics brand had built genuine brand equity over years of operations but wasn't capitalizing on it digitally. Google Ads campaigns were generic, not leveraging the brand's name recognition or the strong intent signals from patients already aware of and searching for them. Budget was modest — $1,000/month — requiring extreme efficiency.
We leaned into the brand's existing equity rather than fighting against it. Campaign structure separated branded searches (capitalizing on existing demand) from non-branded treatment searches (capturing new patients). Non-branded campaigns were built at the individual treatment level — facials, massages, body treatments, injectables — with tight geo-targeting around the practice locations. Given the modest budget, AI bidding was configured to maximize conversion volume rather than value, and negative keywords were ruthlessly pruned to eliminate any wasted spend.
The combination of brand-leveraging structure and treatment-level targeting produced extraordinary efficiency. At $0.87 average CPC and an 11.87% CTR, nearly every click was a high-intent patient. 429 conversions at $2.35 CPA from a $1,000 budget — 36.9% of all clicks converted, meaning better than 1 in 3 visitors took a trackable booking action.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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