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Med Spa · Colorado · Local SEO / Local Listings

New Patients from Online Search Triple — Local Listing Accuracy from 14% to 74%

An independent Colorado medical spa owner had 14% local listing accuracy when she started — meaning 84% of her business information across the web was incorrect or missing. Within 5 days of cleanup, accuracy hit 64%. Within 30 days, 74%. Within 30 days of corrections, new patients coming from online search had already tripled. By day 60: 4,923 Google search views, 208 website clicks, 14 phone calls.

New patients from online search
74%
Listing accuracy at 30 days
4,923
Google search views at 60 days
19
Phone calls at 60 days
The Challenge

What we were working with.

This solo-practitioner med spa had tried to manage local listings manually and given up — the sheer number of directories and the impossibility of finding every incorrect listing made it unmanageable alongside clinical work. The result: 84% of online business information was wrong, inconsistent, or missing. Google had conflicting information about the practice across dozens of sources, suppressing local search visibility.


Our Approach

How we built the program.

Systematic local listing cleanup and monitoring across all major directories. Consistent NAP (name, address, phone) information was pushed across 40+ listings simultaneously. Google Business Profile was optimized with complete information, treatment categories, photos, and Q&A content. Ongoing monitoring was established to catch and correct new inaccuracies as they appear.


The Results

What the numbers say.

5 days to 64% accuracy. 30 days to 74%. New patients from online search tripled within the first month. At 30 days: 3,198 Google search views, 198 website clicks, 8 phone calls. At 60 days: 4,923 search views, 208 clicks, 19 calls. The compound effect of accurate, consistent information across the web drove sustained month-over-month visibility growth.


What We Did

Specific tactics deployed.


All metrics are from live campaign dashboards and actual practice data. Practice identity is anonymized by agreement. Results vary by market, specialty, and investment level. Past performance does not guarantee future results.

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