The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Med spa Google Ads budgets range from $1,500–$5,000/month for single-location practices. The unit economics: a Botox patient worth $2,400 in lifetime value means you can profitably pay $150–$250 per new patient acquisition and still generate strong returns.
Med Spa Marketing Benchmarks
Average CPA
$2–$50
Average CPC
$3–$12
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
15–37%
What Med Spa Patients Actually Respond To
Botox patients are worth $800+/year over multiple visits. Google Maps 3-pack position is decisive — most patients click the first local result. Reviews mentioning specific procedures carry extra local search weight.
The procedures driving the most patient acquisition activity for med spa practices: Botox, filler, laser, CoolSculpting, Emsculpt, skin resurfacing, microneedling.
REAL MED SPA RESULTS
Want to know what this looks like for your med spa practice specifically?
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