A new Ohio vein specialty practice launched at the peak of the pandemic with no website and no online presence. Starting from absolute zero, organic traffic grew 227% and monthly conversions increased 503% within the first year. By month 12, 72% of patients were coming through the website and organic search.
Launching a new medical practice during COVID was brutal — in-person referral networks were frozen, elective procedure patients were deferring care, and there was no existing digital presence to build on. The practice had zero online presence, no reviews, no citations, and no website. The immediate challenge was building all of it simultaneously while generating enough patient volume to sustain the business.
Website first: launched a fully optimized site in June 2020 built for conversion and SEO from day one. Content strategy focused on organic search from launch — vein condition education, procedure explanations, and patient FAQ content targeting the specific terms patients use when researching varicose vein and spider vein treatment. Google Business Profile was built and optimized alongside citation establishment across medical and local directories.
Month-over-month organic traffic growth from launch baseline up 227% within the first year. Monthly organic conversions up 503% from July 2020 to July 2021. The practice ended year one with 72% of patients arriving via website and organic search. Critically: "These patients are a great fit for our practice — they've done their research, they're often looking for multiple procedures or higher value procedures, and the rate of no-shows is very low."
All metrics are from live campaign dashboards and actual practice data. Practice identity is anonymized by agreement. Results vary by market, specialty, and investment level. Past performance does not guarantee future results.
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