A Pacific Northwest vein specialty practice generating 81 patient conversions per month at $55.38 CPA. Vein treatment involves significant patient education before conversion — this campaign balances awareness and intent-capture across a longer consideration cycle.
Vein treatment patients have a longer consideration cycle than cosmetic patients. Many are living with symptoms for months or years before seeking treatment, and they require education about treatment options, insurance coverage, and what to expect before they're ready to book. Standard direct-response campaigns leave this majority of potential patients behind.
A full-funnel approach was needed. Top-of-funnel campaigns educated patients about vein treatment symptoms and options, driving to educational landing pages rather than appointment booking. Mid-funnel retargeting reconnected with educational page visitors as they moved into consideration. Bottom-of-funnel campaigns targeted high-intent appointment searches with direct conversion CTAs. The combined funnel captured patients at every stage of their treatment research journey.
81 monthly conversions at $55.38 CPA — with the CPA reflecting the multi-touch nature of the patient journey. The total pipeline value built by the educational top-of-funnel campaigns significantly exceeded what direct-response-only campaigns had previously generated.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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