An independent Southeast plastic surgery practice generating 25 patient conversions per month at $45.01 CPA on a lean $1,100 budget. An 8.46% CTR demonstrates strong ad relevance. For plastic surgery cases averaging $8,000-$20,000 in revenue, 25 monthly conversions at $45 CPA represents exceptional marketing ROI.
Independent plastic surgeons competing against multi-surgeon group practices face both budget and brand challenges. Group practices have multiple surgeons' reputations to leverage; independents have one. The challenge is making one surgeon's reputation and expertise work as hard as possible in paid search.
The surgeon's individual brand was the entire campaign strategy. Ad copy featured the surgeon's specific expertise, training, and the procedures she was most known for. Keywords were concentrated on the procedures where the surgeon had the strongest reputation and case volume — avoiding broad plastic surgery terms where budget competition from large groups was unwinnable. Landing pages were built around the surgeon personally: training background, before/after gallery, patient testimonials, and philosophy.
25 monthly conversions at $45.01 CPA — consistently generating high-quality consultation requests that matched the surgeon's specific case preferences. The 8.46% CTR indicates strong ad-to-search relevance; patients clicking are specifically interested in this surgeon, not just any plastic surgeon.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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