A Southeast orthodontic practice generating 68 patient conversions per month at $20.30 CPA with a remarkable 28.4% conversion rate. Nearly 1 in 3 clicks converting to a patient contact — this account is a model of what focused, intention-matched campaigns deliver for orthodontic practices.
Orthodontic practices serve two distinct patient types: children/teens (driven by parents) and adults seeking braces or aligners. These two audiences search differently, respond to different messaging, and convert on different landing pages. This practice was running a single campaign that failed to differentiate.
Audience bifurcation drove the strategy. Adult orthodontics campaigns (Invisalign, clear aligners, adult braces) were separated from family/pediatric orthodontics campaigns. Each segment got purpose-built ad copy and landing pages. The adult segment emphasized discretion, professional appearance during treatment, and short treatment timelines. The family segment emphasized the practice's experience with children, fun office environment, and payment plan options.
68 monthly conversions at $20.30 CPA and a 28.4% conversion rate. The segmented approach produced landing pages with dramatically higher relevance scores than the previous generic approach, improving both Quality Score and conversion rate simultaneously.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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