A Southwest regional eye care group with multiple service lines — routine exams, surgical consultations, and specialty care — generating 107 monthly conversions at $30.22 CPA. Managing multiple service lines in one account without service categories competing for the same budget is an architecture challenge this campaign solves.
Multi-service ophthalmology practices face budget allocation complexity. Routine exam searches have high volume but low patient lifetime value. Surgical consultation searches have lower volume but significantly higher value. A single campaign blending both underserves the high-value surgical searches.
Service-line budget separation was the solution. Surgical consultations (LASIK, cataract surgery) got dedicated campaigns with premium bids and no budget competition from routine care. Routine exam campaigns ran on tighter budgets with bid caps to prevent overspending on lower-value conversions. Smart Bidding was configured with separate conversion values for each service type.
107 monthly conversions at $30.22 CPA — with the CPA reflecting the mix of both surgical consultations and routine appointment bookings. The surgical consultation segment ran at significantly lower CPA than the blended figure, demonstrating the value of service-line isolation.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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