A Southwest independent eye clinic generating 133 patient conversions per month at $24.16 CPA. In a market with strong competition from large ophthalmology groups and national optical chains, this independent practice holds its own through smart positioning and precise patient targeting.
Independent eye clinics competing against large groups and national chains face a branding challenge in paid search: patients often default to recognizable names. This clinic needed to compete on relevance and convenience rather than brand recognition.
The campaign was built around the independent clinic's advantages: personal attention, shorter wait times, community connection, and the ability to see the same doctor on every visit. Ad copy and landing pages communicated these differentiators explicitly. Geo-targeting was optimized around the clinic's actual service radius — not the broad metro — ensuring every impression was from a patient who could realistically choose this clinic over the chain options.
133 monthly conversions at $24.16 CPA — consistent, sustainable performance that gave the clinic a reliable monthly patient acquisition channel to complement its referral base.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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