A Mid-Atlantic medical aesthetics spa generating 52 patient conversions per month at $22.54 CPA with an 11% CTR. Med spa marketing in a competitive Mid-Atlantic market requires differentiation — this account demonstrates how medical credentialing separates a med spa from pure aesthetic competitors.
This medical aesthetics spa competed against both lower-cost aesthetics studios and higher-cost plastic surgery practices. In the middle of this spectrum, differentiation was critical. Generic "Botox and filler" campaigns competed on price against studios; they couldn't compete on prestige against surgeons.
We positioned the practice around the "medical" in medical aesthetics — the physician oversight, the safety, the clinical expertise that pure aesthetics studios couldn't claim and plastic surgery practices didn't emphasize for non-surgical treatments. Ad copy and landing pages communicated physician involvement, safety protocols, and clinical outcomes. Target audience was specifically patients who had previously had a bad experience at a studio or who were doing first-time research and showing signs of caution.
52 monthly conversions at $22.54 CPA with an 11% CTR. The high CTR in a competitive market indicates strong ad-to-intent matching. Patients specifically seeking medically supervised aesthetics responded strongly to the safety and expertise positioning.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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