A Southeast multi-location dermatology group consistently generating 118 patient conversions per month at $26.95 CPA. A textbook example of how multi-location campaigns require fundamentally different architecture than single-location accounts to reach their potential.
This group had tried running a consolidated multi-location campaign and seen mediocre results — the locations competed against each other for budget, suburban offices were underperforming urban locations, and there was no way to understand which office drove which leads.
Location separation and attribution were the priorities. Each office got a dedicated campaign with unique call tracking numbers, location-specific landing pages, and individual budget caps. Reporting was rebuilt to show per-location conversion costs so the group's management could make informed staffing and expansion decisions based on marketing performance data.
118 monthly conversions at $26.95 CPA — a stable, predictable baseline across all locations. The group gained visibility into which locations were underserved relative to market demand, and used that data to prioritize where to add capacity.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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