A Southeast dermatology practice running a high-volume campaign that delivers 175 patient conversions per month at $15.07 CPA. With 1,208 monthly clicks at a 6.51% CTR and $2.19 average CPC, this account demonstrates what consistent optimization delivers for cosmetic dermatology search campaigns.
This practice had strong search demand in its market but was converting poorly — high click volume with low conversion rates. Investigation revealed a disconnect between ad copy and landing page content: ads were promising cosmetic consultations, but patients were landing on general practice pages. The result was a high bounce rate and wasted ad spend.
The fix was alignment — every ad group got a dedicated landing page that directly addressed what the patient had searched for. Botox search clicks landed on Botox-specific pages. Acne treatment searches landed on acne treatment pages. Each page had a single call-to-action (book a consultation), minimal navigation away, and social proof specific to that treatment category. Ad copy was rewritten to set accurate expectations about what the patient would find when they clicked.
Conversion rate improvement was immediate. 175 monthly conversions at $15.07 CPA — with the 6.51% CTR and $2.19 CPC indicating that the ad copy itself was pulling in well-qualified clicks. The improvement demonstrates a fundamental principle: conversion rate gains are almost always faster and cheaper than traffic volume gains.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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