A Southeast cosmetic dental practice generating implant consultation requests that weren't showing up. High form submission volume but a 40% show rate — patients filling out forms but not coming in. A landing page redesign focused on pre-qualification and expectation-setting increased the show rate by 34% and cut the effective CPA on booked consultations by 28%.
Dental implant campaigns generate two types of form submissions: patients who are genuinely ready for a consultation and patients who are just curious about cost. This practice was getting a mix of both but couldn't distinguish them, and the high no-show rate was wasting provider time. The root cause was a landing page that optimized for form completions without pre-qualifying the patient's readiness.
The landing page was redesigned around pre-qualification. Rather than a generic 'request a consultation' form, the new page walked patients through a brief self-assessment: their dental situation, what they were hoping to achieve, and whether they'd explored the option before. This created two effects: it pre-qualified serious patients (who completed the assessment) and filtered out curiosity-only inquirers. The consultation CTA was repositioned as a 'next step' for patients who had completed the assessment — not the first ask on the page.
34% increase in consultation show rate within 60 days. The volume of form submissions declined slightly — but the quality improved dramatically. Effective CPA on booked consultations (accounting for show rate) dropped 28%. The investment in the landing page paid back 4.2x in reduced wasted consultation time within the first quarter.
All metrics are from live campaign dashboards and actual practice data. Practice identity is anonymized by agreement. Results vary by market, specialty, and investment level. Past performance does not guarantee future results.
Book a free AI marketing audit. We'll show you what the opportunity looks like in your market.
Get My Free AI Marketing Audit