Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Orthodontics practices losing patients to DSOs need to emphasize independent practice advantages — consistent provider, personalized treatment planning, community relationships. DSOs win on scale; you need to win on quality and trust signals.
Orthodontics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$4–$10
Recommended Budget
$1,000–$3,000/month
Conversion Rate Range
20–30%
What Orthodontics Patients Actually Respond To
Adult Invisalign is the highest-value segment. Parents searching for children and adults searching for themselves need different messaging and separate campaigns. Clear aligner competition from DSOs is intensifying.
The procedures driving the most patient acquisition activity for orthodontics practices: Invisalign, braces, clear aligners, retainers, adult orthodontics, accelerated orthodontics.
REAL ORTHODONTICS RESULTS
Want to know what this looks like for your orthodontics practice specifically?
We will audit your current marketing, pull your market's competitive data, and show you exactly what is holding your patient volume back. Free, no obligation.
Get My Free AI Marketing Audit