After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Orthodontics Google Ads work best with separate adult and pediatric campaigns. Adult Invisalign searches convert at significantly higher rates than general orthodontist searches. We have achieved 68 conversions at $20.30 CPA with 28.4% CVR with properly segmented campaigns.
Orthodontics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$4–$10
Recommended Budget
$1,000–$3,000/month
Conversion Rate Range
20–30%
What Orthodontics Patients Actually Respond To
Adult Invisalign is the highest-value segment. Parents searching for children and adults searching for themselves need different messaging and separate campaigns. Clear aligner competition from DSOs is intensifying.
The procedures driving the most patient acquisition activity for orthodontics practices: Invisalign, braces, clear aligners, retainers, adult orthodontics, accelerated orthodontics.
REAL ORTHODONTICS RESULTS
Want to know what this looks like for your orthodontics practice specifically?
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