The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
OB/GYN marketing budgets range from $800–$2,500/month. For cash-pay services like hormone therapy, the lifetime value of a monthly patient makes $80–$150 CPA extremely profitable.
OB/GYN Marketing Benchmarks
Average CPA
$40–$120
Average CPC
$4–$12
Recommended Budget
$800–$2,500/month
Conversion Rate Range
12–20%
What OB/GYN Patients Actually Respond To
Insurance-driven for most services but cash-pay for hormone therapy and aesthetic gynecology. New patient acquisition is strongest in high-mobility markets — college towns, military communities, young professional metros.
The procedures driving the most patient acquisition activity for ob/gyn practices: hormone replacement, minimally invasive surgery, fertility workups, annual wellness, urogynecology.
REAL OB/GYN RESULTS
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