After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
OB/GYN Google Ads work best for specific service lines — HRT, minimally invasive surgery, fertility workups. We ran one OB/GYN practice to 81 conversions at $13.56 CPA on $1,100/month through service-specific campaigns with dedicated landing pages.
OB/GYN Marketing Benchmarks
Average CPA
$40–$120
Average CPC
$4–$12
Recommended Budget
$800–$2,500/month
Conversion Rate Range
12–20%
What OB/GYN Patients Actually Respond To
Insurance-driven for most services but cash-pay for hormone therapy and aesthetic gynecology. New patient acquisition is strongest in high-mobility markets — college towns, military communities, young professional metros.
The procedures driving the most patient acquisition activity for ob/gyn practices: hormone replacement, minimally invasive surgery, fertility workups, annual wellness, urogynecology.
REAL OB/GYN RESULTS
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