Most med spas see strong results starting at $1,500 to $3,000 per month in Google Ads spend. The right number depends on your market, your target procedures, and your current conversion infrastructure.
Cost per click for injectable keywords like Botox and filler typically runs $2.50 to $9 in mid-size markets and $7 to $15 in major metros like LA and NYC. Body contouring and surgical aesthetic keywords run higher. Calculate your budget backward from a target number of consultations, your estimated cost per click, and your landing page conversion rate.
Below $1,000 per month in ad spend, most markets cannot generate enough data for Google's algorithm to optimize effectively. You end up with too few clicks to identify what works. $1,500 is generally the floor for a single procedure in a mid-size market.
A med spa in a small Connecticut market might run effective campaigns at $1,500 to $2,000 per month. The same strategy in Los Angeles or Miami requires $3,000 to $6,000 to achieve comparable consultation volume because CPCs are 2 to 3 times higher in major metros.
Yes. Each major procedure should have its own campaign with its own budget. A $3,000 monthly budget split across Botox, filler, and body contouring as separate campaigns consistently outperforms one $3,000 campaign covering all three, because each campaign can have dedicated landing pages and precise bidding.