Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Facial aesthetics practices losing patients to competitors are losing the visual comparison. Before/after quality, gallery size, and diversity of results shown are what patients evaluate. The practice with the most compelling visual evidence of expertise wins the consultation.
Facial Aesthetics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$5–$14
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
12–25%
What Facial Aesthetics Patients Actually Respond To
Before/after photos are the primary conversion driver. Instagram drives significant consultation volume. Patients comparing facial aesthetic providers focus intensely on visual results.
The procedures driving the most patient acquisition activity for facial aesthetics practices: facelifts, rhinoplasty, brow lift, eyelid surgery, facial fillers, Botox, lip augmentation, chin augmentation.
REAL FACIAL AESTHETICS RESULTS
Want to know what this looks like for your facial aesthetics practice specifically?
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