The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Facial aesthetics marketing budgets range from $1,500–$4,000/month. A rhinoplasty at $10,000+ or a facelift at $15,000+ makes $100–$200 CPA extremely profitable.
Facial Aesthetics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$5–$14
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
12–25%
What Facial Aesthetics Patients Actually Respond To
Before/after photos are the primary conversion driver. Instagram drives significant consultation volume. Patients comparing facial aesthetic providers focus intensely on visual results.
The procedures driving the most patient acquisition activity for facial aesthetics practices: facelifts, rhinoplasty, brow lift, eyelid surgery, facial fillers, Botox, lip augmentation, chin augmentation.
REAL FACIAL AESTHETICS RESULTS
Want to know what this looks like for your facial aesthetics practice specifically?
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