After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Facial aesthetics Google Ads require gallery-forward landing pages. A patient clicking 'facelift surgeon [city]' needs to see your results immediately. We have achieved 176 conversions at $33.06 CPA for facial practices with strong before/after gallery landing pages.
Facial Aesthetics Marketing Benchmarks
Average CPA
$20–$60
Average CPC
$5–$14
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
12–25%
What Facial Aesthetics Patients Actually Respond To
Before/after photos are the primary conversion driver. Instagram drives significant consultation volume. Patients comparing facial aesthetic providers focus intensely on visual results.
The procedures driving the most patient acquisition activity for facial aesthetics practices: facelifts, rhinoplasty, brow lift, eyelid surgery, facial fillers, Botox, lip augmentation, chin augmentation.
REAL FACIAL AESTHETICS RESULTS
Want to know what this looks like for your facial aesthetics practice specifically?
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