The Direct Answer
Most ENT and sinus patients campaigns need a monthly budget of $1,800 to $4,000 to generate consistent lead volume, though the right number depends heavily on local competition and how many procedures you are advertising simultaneously. Spending below this range usually means too few clicks for Google's algorithm to optimize effectively, spending well above it without expanding targeting or landing pages just inflates cost per click without adding proportional volume.
ENT / Sinus Marketing Benchmarks
Average CPA
$15–$30
Average CPC
$3–$6
Recommended Budget
$1,800–$4,000/month
Conversion Rate Range
15–28%
What Actually Matters Here
A useful gut check: if your cost per click for ent / sinus keywords is running $3-$6, a $1,800 monthly budget buys roughly 400 clicks, generally enough for Google's bidding system to start optimizing meaningfully within 2-3 weeks.
Practices researching ent / sinus marketing often also look into sinus surgery, allergy treatment, and hearing services, since patients considering one frequently ask about the others during the same consultation.
REAL RESULTS
153 conversions at $19.24 CPA, 21.2% conversion rate for an ENT/sinus practice
Read full case study →Want to know what this looks like for your ent / sinus practice specifically?
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