An ENT and sleep wellness practice generating 153 patient conversions per month at $19.24 CPA. ENT is a uniquely multi-condition specialty — this account demonstrates how to structure campaigns when one practice treats sinus disorders, sleep apnea, hearing loss, and allergy simultaneously.
ENT practices have an inherent challenge: they treat wildly different conditions that require entirely different patient acquisition approaches. A patient searching for sinus surgery and a patient searching for hearing aids are not the same person, don't respond to the same ad copy, and don't convert on the same landing page. This practice was running all conditions in a single campaign with shared budget and generic messaging.
Condition-specific campaign isolation was the solution. Sinus conditions, sleep disorders, hearing, and allergy treatment each got their own campaign with dedicated ad copy, landing pages, and budgets calibrated to each condition's search volume and conversion rate. This let us discover that sleep apnea consultations were converting at a significantly higher rate than hearing aid consultations — and shift budget accordingly. Each condition's landing page was built around the patient's specific concern, not the practice's full service list.
153 monthly conversions at $19.24 CPA — a consistent, predictable patient acquisition volume that the practice could staff around. The 21.2% conversion rate reflects how powerfully condition-specific landing pages outperform general practice pages for specialty care searches.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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