The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Dermatology marketing budgets for cosmetic-focused campaigns range from $1,000–$4,000/month. We have achieved $7.86 CPA — a cosmetic procedure worth $300–$600 makes this math strongly favorable.
Dermatology Marketing Benchmarks
Average CPA
$7–$27
Average CPC
$4–$10
Recommended Budget
$1,000–$4,000/month
Conversion Rate Range
13–27%
What Dermatology Patients Actually Respond To
Cosmetic dermatology (laser, Botox, filler) converts best from paid search. Medical dermatology relies on insurance directories. The practices with highest ROI focus Google Ads on cosmetic procedures.
The procedures driving the most patient acquisition activity for dermatology practices: laser treatments, Botox, filler, Mohs surgery, skin cancer screening, chemical peels.
REAL DERMATOLOGY RESULTS
Want to know what this looks like for your dermatology practice specifically?
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