After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Dermatology Google Ads are most effective for cosmetic procedures. We have run new dermatology accounts to 304 conversions at $7.86 CPA. The key is structuring campaigns around specific procedures rather than running a generic dermatology campaign.
Dermatology Marketing Benchmarks
Average CPA
$7–$27
Average CPC
$4–$10
Recommended Budget
$1,000–$4,000/month
Conversion Rate Range
13–27%
What Dermatology Patients Actually Respond To
Cosmetic dermatology (laser, Botox, filler) converts best from paid search. Medical dermatology relies on insurance directories. The practices with highest ROI focus Google Ads on cosmetic procedures.
The procedures driving the most patient acquisition activity for dermatology practices: laser treatments, Botox, filler, Mohs surgery, skin cancer screening, chemical peels.
REAL DERMATOLOGY RESULTS
Want to know what this looks like for your dermatology practice specifically?
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