Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Body contouring practices losing patients to competitors are usually losing on device specificity. Patients who have already decided on a specific device go with whoever appears most expert in that device — generic body contouring messaging does not close this patient.
Body Contouring Marketing Benchmarks
Average CPA
$25–$80
Average CPC
$6–$15
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
12–20%
What Body Contouring Patients Actually Respond To
CoolSculpting and Emsculpt patients research specific devices before choosing a provider. Device-specific landing pages dramatically outperform generic body contouring pages.
The procedures driving the most patient acquisition activity for body contouring practices: CoolSculpting, Emsculpt, tummy tuck, liposuction, mommy makeover, body sculpting, BodyTite.
REAL BODY CONTOURING RESULTS
Want to know what this looks like for your body contouring practice specifically?
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