The right marketing budget for this specialty is not pulled from industry averages. It is calculated backwards from patient lifetime value and your market's competitive landscape. Here is how to do that math.
The Direct Answer
Body contouring marketing budgets range from $1,500–$5,000/month. A CoolSculpting package at $3,000–$5,000 or liposuction case at $6,000–$12,000 makes $80–$200 CPA highly profitable.
Body Contouring Marketing Benchmarks
Average CPA
$25–$80
Average CPC
$6–$15
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
12–20%
What Body Contouring Patients Actually Respond To
CoolSculpting and Emsculpt patients research specific devices before choosing a provider. Device-specific landing pages dramatically outperform generic body contouring pages.
The procedures driving the most patient acquisition activity for body contouring practices: CoolSculpting, Emsculpt, tummy tuck, liposuction, mommy makeover, body sculpting, BodyTite.
REAL BODY CONTOURING RESULTS
Want to know what this looks like for your body contouring practice specifically?
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