After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Body contouring Google Ads should be structured by device — separate CoolSculpting and Emsculpt campaigns, each with dedicated device-specific landing pages. Generic body contouring campaigns convert at a fraction of the rate of device-specific campaigns.
Body Contouring Marketing Benchmarks
Average CPA
$25–$80
Average CPC
$6–$15
Recommended Budget
$1,500–$5,000/month
Conversion Rate Range
12–20%
What Body Contouring Patients Actually Respond To
CoolSculpting and Emsculpt patients research specific devices before choosing a provider. Device-specific landing pages dramatically outperform generic body contouring pages.
The procedures driving the most patient acquisition activity for body contouring practices: CoolSculpting, Emsculpt, tummy tuck, liposuction, mommy makeover, body sculpting, BodyTite.
REAL BODY CONTOURING RESULTS
Want to know what this looks like for your body contouring practice specifically?
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