One of the most common questions we hear from practice owners is: how much should I budget for Google Ads? The answer depends on your specialty, market, and goals — but there are clear benchmarks that work.
The first step is understanding the value of a new patient. A single veneer case might be worth $15,000. A rhinoplasty consultation that converts to surgery could mean $8,000–$15,000 in revenue. Even if you convert just 1 in 10 consultations from ads, a $500 cost-per-consultation delivers exceptional ROI.
Cosmetic dental practices typically see strong results starting at $2,000–$3,000/month in ad spend. Plastic surgery practices in competitive markets often invest $5,000–$15,000/month. Med spas and dermatology practices typically start at $1,500–$3,000/month. These are starting points — we'll give you a market-specific recommendation.
Your total Google Ads investment has two components: ad spend (what goes to Google) and management fees (what you pay your agency). At Medical Marketing Firm, management fees start at $1,500/month — and ad spend is billed directly to your Google account separately.
We recommend starting with a focused budget on 1–2 procedures with the highest value in your practice, proving the model, then scaling. Most practices see meaningful ROI within 30–60 days of launch.
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