A Midwest vein treatment practice generating 65 patient conversions per month at $25.01 CPA with a 10.50% CTR. Vein treatment has strong search demand driven by both cosmetic and medical need — this account captures both patient motivations with targeted messaging.
Vein treatment patients come from two different motivations: cosmetic (spider veins, appearance) and medical (varicose veins causing pain, heaviness, restless legs). These patients search differently and respond to entirely different messages. A campaign addressing one motivation alienates the other.
Dual-motivation campaign architecture. The cosmetic segment targeted appearance-focused searches with messaging around confidence, smooth legs, and visible results. The medical segment targeted pain and discomfort searches with messaging around relief, covered insurance procedures, and clinical outcomes. Both segments used conversion-optimized landing pages built for their specific patient motivation.
65 monthly conversions at $25.01 CPA and a 10.50% CTR. The dual-motivation approach captured both patient types efficiently, maximizing the practice's total addressable market without the messaging compromise of a single combined campaign.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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