A 10-location orthopedics group implemented AI chat and captured 623 leads in 90 days versus 398 the prior period — a 61% increase. 37% of all new leads arrived after hours, captured entirely by AI with no additional staffing. Chat-to-lead conversion rate improved from 17.9% to 24.6% as the system learned from real patient conversations.
This large multi-location orthopedics group was relying on website contact forms as the primary digital lead capture mechanism. Forms work — but they fail entirely after hours, on weekends, and whenever a potential patient wants a quick answer rather than to fill out a form. A meaningful percentage of high-intent visitors were leaving without any touchpoint.
AI chat was deployed across all 10 location pages and the main site, configured with orthopedic-specific knowledge: common conditions, treatment options, insurance acceptance, appointment availability by location, and what to expect at a first visit. A unified workflow routed all chat leads — alongside form leads — into a single tracking dashboard, giving the marketing team complete visibility across all conversion sources.
623 total leads in the 90-day post-launch window versus 398 the prior equivalent period — a 61% increase. 131 of those leads (37%) arrived during nights and weekends when no staff were available. The chat-to-lead conversion rate climbed from 17.9% to 24.6% as the AI refined its responses based on real conversations with orthopedic patients.
All metrics are from live campaign dashboards and actual practice data. Practice identity is anonymized by agreement. Results vary by market, specialty, and investment level. Past performance does not guarantee future results.
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