A Midwest ophthalmology surgical practice focused on high-value surgical cases generating 75 patient conversions per month at $24.16 CPA. With a 6.57% CTR, every click is purposeful — this account demonstrates precision targeting in a surgical specialty where patient quality matters as much as volume.
Surgical ophthalmology practices don't want every click — they want the right clicks. Patients researching surgical eye procedures are a distinct segment from patients seeking routine care, and the conversion path is longer and more research-intensive. Previous campaigns were generating appointment requests from patients who weren't surgical candidates, wasting consultation slots.
The campaign was built specifically for surgical-intent searches. Keywords were chosen to target patients already in the consideration phase for surgery — searches like "cataract surgery [city]", "LASIK candidacy evaluation", "when do I need cataract surgery" — rather than generic eye care searches. Landing pages were educational and credentialing-focused, addressing the evaluation process and setting expectations for the surgical consultation.
75 monthly conversions at $24.16 CPA — with a surgical consult show rate measurably higher than the practice had seen from other marketing channels. The patients arriving from this campaign were better informed, more committed, and more likely to become surgical patients.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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