An independent Mountain West dermatology practice generating 97 patient conversions per month at $23.22 CPA. In a market with growing competition from large dermatology management companies acquiring local practices, this independent held and grew market share through precision digital targeting.
Corporate dermatology groups were expanding into this practice's market with significant marketing budgets. The independent practice needed to compete effectively without matching the corporate groups' spend levels. The challenge was strategic: how to win the right patients, not all patients.
Rather than competing broadly, we focused the campaign on the patients most likely to value and stay with an independent practice: those searching with quality and relationship signals. Keywords that indicated long-term care preference ("dermatologist I can trust", "regular derm appointments", "ongoing skin care") were targeted alongside standard procedure searches. The independent ownership was positioned as an advantage in ad copy and landing pages.
97 monthly conversions at $23.22 CPA — steady, sustainable acquisition of the right patients. Patient retention at this practice is measurably higher than average because the targeting attracts patients who value the independent practice model.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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