A Southeast cosmetic and general dental practice generating 79 patient conversions per month at $45.89 CPA. Dental CPA benchmarks in this range reflect the high-value cosmetic cases the campaign specifically targets — patients searching for veneers, implants, and smile makeovers have significantly higher patient lifetime value than routine dental patients.
This practice offered both general and cosmetic dentistry, but the general dentistry searches were driving down overall campaign efficiency. Insurance-focused general dentistry patients had low conversion rates on cosmetic landing pages and different needs entirely. The practice needed to grow its high-value cosmetic case volume specifically.
Campaign bifurcation: cosmetic and general dentistry became entirely separate campaigns with separate budgets, separate keywords, separate landing pages, and separate conversion tracking. The cosmetic campaign was built for high-intent procedure searches — veneers, dental implants, smile makeover, teeth whitening — with landing pages featuring before/after galleries, financing options, and clear pricing signals. The general dentistry campaign was kept small and focused on new patient acquisition.
79 monthly cosmetic conversions at $45.89 CPA. For cosmetic dental cases averaging $3,000-$15,000 in revenue, the $45.89 CPA represents outstanding ROI. The 18.2% conversion rate reflects how well the procedure-specific landing pages with social proof and before/after galleries convert cosmetic-intent traffic.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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