A Southeast cosmetic dental practice generating 54 patient conversions per month at $16.44 CPA. For a practice focused on high-value cosmetic cases — veneers, implants, smile makeovers — a $16.44 CPA against procedures averaging $3,000+ in revenue represents outstanding return on marketing investment.
This practice had previously been marketing primarily to general dentistry patients and was struggling to attract the high-value cosmetic cases it wanted to grow. The practice had the clinical capability for complex cosmetic cases but the marketing wasn't reaching patients seeking cosmetic transformation.
Complete repositioning of the digital marketing strategy. We retired all general dentistry keywords and concentrated 100% of budget on cosmetic procedure searches. Ad copy was redesigned around aesthetic transformation — smile design, confidence, and appearance goals — rather than clinical language. A new landing page was built featuring the practice's before/after gallery prominently, with stories and outcomes front and center.
54 monthly cosmetic conversions at $16.44 CPA. The shift from general to cosmetic-focused campaigns dramatically changed the quality and value of patient acquisitions. The practice began consistently booking the high-value cases it had built clinical capacity for.
All metrics on this page are pulled directly from live Google Ads dashboards and represent actual campaign performance. Practice identity is anonymized by agreement. Results vary by market, specialty, budget level, and competitive environment. Past performance does not guarantee future results.
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