Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Plastic surgery practices losing patients to competitors almost always have weaker before/after galleries, fewer reviews, or slower response times to inquiry. Patients comparing 3–4 surgeons go with the one whose online presence makes them feel most confident in the outcome.
Plastic Surgery Marketing Benchmarks
Average CPA
$33–$70
Average CPC
$8–$25
Recommended Budget
$3,000–$8,000/month
Conversion Rate Range
8–15%
What Plastic Surgery Patients Actually Respond To
Plastic surgery patients research 3–12 months before booking. Before/after galleries are the primary conversion driver. Procedure-specific landing pages outperform generic campaigns by 3–5x.
The procedures driving the most patient acquisition activity for plastic surgery practices: rhinoplasty, breast augmentation, tummy tuck, facelifts, body contouring.
REAL PLASTIC SURGERY RESULTS
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