After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Plastic surgery Google Ads work best with procedure-specific campaigns — 'rhinoplasty surgeon [city]' converts at 8–15x the rate of generic 'plastic surgeon near me' terms. Each procedure needs its own campaign and its own landing page.
Plastic Surgery Marketing Benchmarks
Average CPA
$33–$70
Average CPC
$8–$25
Recommended Budget
$3,000–$8,000/month
Conversion Rate Range
8–15%
What Plastic Surgery Patients Actually Respond To
Plastic surgery patients research 3–12 months before booking. Before/after galleries are the primary conversion driver. Procedure-specific landing pages outperform generic campaigns by 3–5x.
The procedures driving the most patient acquisition activity for plastic surgery practices: rhinoplasty, breast augmentation, tummy tuck, facelifts, body contouring.
REAL PLASTIC SURGERY RESULTS
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