Plastic surgery Google Ads produces some of the highest ROI in medical marketing when structured correctly, with cost per consultation ranging from $95 to $350 depending on market and the economics improving dramatically as case values are factored in.
For surgical procedures in mid-size markets, a well-managed campaign typically produces consultations at $95 to $200 per booked appointment. In major metros, costs range from $160 to $350. These figures assume complete conversion tracking including phone calls, which most practices do not have.
Start with average case value. A rhinoplasty practice averaging $8,000 per procedure with a 40 percent consultation-to-surgery close rate has an effective revenue per consultation of $3,200. At $150 cost per consultation, that is a 21x return before accounting for lifetime patient value and referrals.
The most common causes are homepage as the ad destination rather than a procedure-specific landing page, which adds 50 to 70 percent to cost per consultation, incomplete call tracking that makes the account blind to most of its actual conversions, and broad geographic targeting that wastes budget outside the realistic patient draw area.
A properly structured campaign shows consultation volume within the first two to four weeks. Meaningful optimization data requires 60 to 90 days. Practices that evaluate a campaign in the first 30 days often shut down programs that would have produced strong returns by month three.