This is the most common problem we hear from practice owners. The schedule has open slots. The team is ready. But new patients are not coming in at the rate the practice needs. Here is the honest diagnosis.
The Direct Answer
Ophthalmology practices not getting enough elective patients are missing LASIK and premium cataract-specific campaigns. These patients research extensively — procedure-specific content pages and Google Ads targeting research-phase keywords are essential to capture them early.
Ophthalmology Marketing Benchmarks
Average CPA
$4–$30
Average CPC
$5–$15
Recommended Budget
$1,000–$4,000/month
Conversion Rate Range
16–44%
What Ophthalmology Patients Actually Respond To
LASIK patients research 3–12 months. Premium cataract surgery generates $6,000–$12,000 per case. Ophthalmology has some of the highest conversion rates we see across all specialties.
The procedures driving the most patient acquisition activity for ophthalmology practices: LASIK, premium cataract surgery, blepharoplasty, SMILE, PRK, refractive surgery.
REAL OPHTHALMOLOGY RESULTS
Want to know what this looks like for your ophthalmology practice specifically?
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