Most practices losing patients to competitors do not know it is happening. They still have existing patient volume. But the new patient pipeline from search is being captured by the competitor down the road who figured out a few things they have not.
The Direct Answer
Ophthalmology practices losing LASIK patients to competitors are almost always losing on content depth. LASIK patients research technology options, candidacy requirements, and surgeon credentials extensively. The practice with the most comprehensive LASIK content wins.
Ophthalmology Marketing Benchmarks
Average CPA
$4–$30
Average CPC
$5–$15
Recommended Budget
$1,000–$4,000/month
Conversion Rate Range
16–44%
What Ophthalmology Patients Actually Respond To
LASIK patients research 3–12 months. Premium cataract surgery generates $6,000–$12,000 per case. Ophthalmology has some of the highest conversion rates we see across all specialties.
The procedures driving the most patient acquisition activity for ophthalmology practices: LASIK, premium cataract surgery, blepharoplasty, SMILE, PRK, refractive surgery.
REAL OPHTHALMOLOGY RESULTS
Want to know what this looks like for your ophthalmology practice specifically?
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