After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Ophthalmology Google Ads for elective procedures produce some of the strongest ROI we see — we have run accounts at $4.98 CPA with 44.5% conversion rates. Separate LASIK, premium cataract, and blepharoplasty campaigns each with dedicated pages.
Ophthalmology Marketing Benchmarks
Average CPA
$4–$30
Average CPC
$5–$15
Recommended Budget
$1,000–$4,000/month
Conversion Rate Range
16–44%
What Ophthalmology Patients Actually Respond To
LASIK patients research 3–12 months. Premium cataract surgery generates $6,000–$12,000 per case. Ophthalmology has some of the highest conversion rates we see across all specialties.
The procedures driving the most patient acquisition activity for ophthalmology practices: LASIK, premium cataract surgery, blepharoplasty, SMILE, PRK, refractive surgery.
REAL OPHTHALMOLOGY RESULTS
Want to know what this looks like for your ophthalmology practice specifically?
We will audit your current marketing, pull your market's competitive data, and show you exactly what is holding your patient volume back. Free, no obligation.
Get My Free AI Marketing Audit