After running Google Ads for this specialty across dozens of markets, here is what we know about what actually produces patients and what wastes budget.
The Direct Answer
Hormone therapy Google Ads work best with gender-specific campaigns — TRT for men, HRT for women — each with dedicated landing pages addressing the specific patient's concerns. We have achieved $68 CPA after optimization from a starting point of $290.
Hormone Therapy Marketing Benchmarks
Average CPA
$68–$150
Average CPC
$5–$15
Recommended Budget
$1,500–$4,000/month
Conversion Rate Range
10–20%
What Hormone Therapy Patients Actually Respond To
Hormone therapy patients have extremely high lifetime value — monthly or quarterly visits for years. TRT clinics and HRT practices can run national campaigns effectively. AI chat converts exceptionally well for this patient profile.
The procedures driving the most patient acquisition activity for hormone therapy practices: TRT, HRT, peptide therapy, testosterone optimization, menopause management, thyroid optimization.
REAL HORMONE THERAPY RESULTS
Want to know what this looks like for your hormone therapy practice specifically?
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