This is the most common problem we hear from practice owners. The schedule has open slots. The team is ready. But new patients are not coming in at the rate the practice needs. Here is the honest diagnosis.
The Direct Answer
Fertility practices not getting enough new consultations are missing the content IVF patients research during their 2–6 month consideration period. Content answering 'what to expect from IVF', 'IVF success rates', and 'how to choose a fertility clinic' captures patients earlier in their journey.
Fertility / IVF Marketing Benchmarks
Average CPA
$80–$200
Average CPC
$8–$20
Recommended Budget
$2,000–$6,000/month
Conversion Rate Range
8–15%
What Fertility / IVF Patients Actually Respond To
IVF patients research 2–6 months and compare clinic success rates, doctor credentials, and patient stories intensively. Emotional trust signals matter more in fertility marketing than in any other specialty.
The procedures driving the most patient acquisition activity for fertility / ivf practices: IVF, IUI, egg freezing, embryo transfer, male fertility, fertility preservation, donor egg IVF.
REAL FERTILITY / IVF RESULTS
Want to know what this looks like for your fertility / ivf practice specifically?
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